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    <lastmod>2026-04-02</lastmod>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>The Share - Queer representation or repression: Should Diageo World Class 2026 head to Dubai? - Make it stand out</image:title>
      <image:caption>Diageo World Class is heading to Dubai for the 2026 edition of the cocktail competition</image:caption>
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    <loc>https://www.kristianewestray.com/the-share/five-things-i-learned-at-world-whisky-forum-2025</loc>
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    <lastmod>2025-06-30</lastmod>
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      <image:title>The Share - Five things I learned at the 2025 World Whisky Forum - Make it stand out</image:title>
      <image:caption>The opening World Whisky Forum session in Bordeaux</image:caption>
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    <image:image>
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      <image:title>The Share - Five things I learned at the 2025 World Whisky Forum - Make it stand out</image:title>
      <image:caption>Solutions for peat was one of many sustainability talking points</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/97659704-6ba1-4d07-b75c-09ff453ac18a/Maison+Lineti+eggs.JPG</image:loc>
      <image:title>The Share - Five things I learned at the 2025 World Whisky Forum - Make it stand out</image:title>
      <image:caption>With Maison Lineti’s iconic egg fermenters - designed to boost ‘drinkability’</image:caption>
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    <image:image>
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      <image:title>The Share - Five things I learned at the 2025 World Whisky Forum - Make it stand out</image:title>
      <image:caption>The World Whisky Forum 2025 was held at Bordeaux’s distinctive La Cité du Vin</image:caption>
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      <image:title>The Share - Five things I learned at the 2025 World Whisky Forum - Make it stand out</image:title>
      <image:caption>Jonathan Driver on looking back to step forward</image:caption>
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    <loc>https://www.kristianewestray.com/the-share/introducing-safe-space-whisky</loc>
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    <lastmod>2025-06-04</lastmod>
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      <image:title>The Share - Introducing Safe Space Whisky, an evolving list of bars and visitor centres that affirm Trans+ people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.kristianewestray.com/the-share/women-whisky-and-why-the-uk-supreme-courts-ruling-is-just-so-damaging</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-18</lastmod>
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      <image:title>The Share - ‘Women’, whisky, and why the UK Supreme Court’s ruling is just so damaging&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.kristianewestray.com/the-share/international-womens-day-is-meant-to-be-a-protest</loc>
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    <lastmod>2025-03-06</lastmod>
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      <image:title>The Share - International Women’s Day is meant to be a protest - Make it stand out</image:title>
      <image:caption>Image: Freepik</image:caption>
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    <image:image>
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      <image:title>The Share - International Women’s Day is meant to be a protest - Make it stand out</image:title>
      <image:caption>Image: Creative Commons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/dc071b58-651d-4bc4-b4aa-9e62e1f9a7d3/IWD+1911+march.jpg</image:loc>
      <image:title>The Share - International Women’s Day is meant to be a protest - Make it stand out</image:title>
      <image:caption>Image: Timelessmoon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/35e21791-6d56-4c6e-ac18-997455107b8d/EVAWG+protest.png</image:loc>
      <image:title>The Share - International Women’s Day is meant to be a protest - Make it stand out</image:title>
      <image:caption>Image: UN/Flickr</image:caption>
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      <image:title>The Share - International Women’s Day is meant to be a protest - Make it stand out</image:title>
      <image:caption>Image: Stockcake</image:caption>
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  <url>
    <loc>https://www.kristianewestray.com/the-share/glenmorangie-harrison-ford-campaign</loc>
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    <lastmod>2025-01-29</lastmod>
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      <image:title>The Share - Three things Glenmorangie’s Harrison Ford campaign tell us about the state of Scotch whisky - Make it stand out</image:title>
      <image:caption>Harrison Ford is the new face of Glenmorangie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/02e41c86-100d-4cd0-a937-52bf60c48128/Once+Upon+a+Time+in+Scotland+%281%29+%281%29.jpg</image:loc>
      <image:title>The Share - Three things Glenmorangie’s Harrison Ford campaign tell us about the state of Scotch whisky - Make it stand out</image:title>
      <image:caption>Ford takes a trip to Scotland in the new campaign</image:caption>
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  <url>
    <loc>https://www.kristianewestray.com/the-share/four-things-the-uk-whisky-community-can-learn-from-the-kentucky-bourbon-festival</loc>
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    <lastmod>2024-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/0cef875c-916b-4a3b-8c9a-20ceae26e226/KBF+opener.jpg</image:loc>
      <image:title>The Share - Four things the UK whisky community can learn from the Kentucky Bourbon Festival - Make it stand out</image:title>
      <image:caption>Enjoying a whiskey at KBF</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/0785ae4d-1214-4bbc-a586-761a610ab112/KBF+open+air+whiskey.jpg</image:loc>
      <image:title>The Share - Four things the UK whisky community can learn from the Kentucky Bourbon Festival - Make it stand out</image:title>
      <image:caption>There just weren't any scrums!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/73d1b742-9a75-48f0-a3dd-d5425ca57683/KBF+Angels+Envy+slushie.jpg</image:loc>
      <image:title>The Share - Four things the UK whisky community can learn from the Kentucky Bourbon Festival - Make it stand out</image:title>
      <image:caption>One of the joys was seeing more innovative takes on whiskey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/3a88a509-e75d-4f26-b766-20c25616dfef/Rosie+at+KBF.jpg</image:loc>
      <image:title>The Share - Four things the UK whisky community can learn from the Kentucky Bourbon Festival - Make it stand out</image:title>
      <image:caption>Rosie enjoying a cocktail!</image:caption>
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    <loc>https://www.kristianewestray.com/the-share/the-cynicism-around-beyoncs-whisky-says-everything-about-the-naysayers</loc>
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    <lastmod>2024-08-31</lastmod>
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      <image:title>The Share - The cynicism around Beyoncé’s SirDavis whisky says everything about the naysayers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristianewestray.com/the-share/brown-formans-dei-cull-doesnt-just-set-a-worrying-social-precedent-its-bad-for-business-too</loc>
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    <lastmod>2024-09-04</lastmod>
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      <image:title>The Share - Brown-Forman’s DEI cull doesn’t just set a worrying social precedent, it’s bad for business, too - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/793b7c6e-8946-496b-aaf1-fc49fde802a1/BF+DEI+1.jpeg</image:loc>
      <image:title>The Share - Brown-Forman’s DEI cull doesn’t just set a worrying social precedent, it’s bad for business, too - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/7e3037d2-c232-461d-a60a-82bd27a86728/BF+DEI+2.jpeg</image:loc>
      <image:title>The Share - Brown-Forman’s DEI cull doesn’t just set a worrying social precedent, it’s bad for business, too - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/2d47405a-2f84-4eb7-af15-076fdd860f9f/BF+DEI+3.jpeg</image:loc>
      <image:title>The Share - Brown-Forman’s DEI cull doesn’t just set a worrying social precedent, it’s bad for business, too - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristianewestray.com/the-share/to-batch-or-not-to-batch-that-is-the-question</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-31</lastmod>
    <image:image>
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      <image:title>The Share - To batch or not to batch? That is the question - Make it stand out</image:title>
      <image:caption>Tasting The Hearach batches at Isle of Harris</image:caption>
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  </url>
  <url>
    <loc>https://www.kristianewestray.com/the-share/in-praise-of-the-core-range-dont-overlook-these-wonder-whiskies</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/27f4c4bb-0543-45c3-b77c-f702cf04ed45/Laphroaig+10.jpg</image:loc>
      <image:title>The Share - In praise of the core range: Don’t overlook these wonder whiskies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/62d81f3f-08bd-466d-917d-981c5fcfb90c/Glendronach+12.jpg</image:loc>
      <image:title>The Share - In praise of the core range: Don’t overlook these wonder whiskies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/3a5a90b2-9e94-45d7-862d-c434604aa8f6/Glenmorangie+Original+12.jpg</image:loc>
      <image:title>The Share - In praise of the core range: Don’t overlook these wonder whiskies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/27f4c4bb-0543-45c3-b77c-f702cf04ed45/Laphroaig+10.jpg</image:loc>
      <image:title>The Share - In praise of the core range: Don’t overlook these wonder whiskies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/187addba-fad1-4893-a30f-b9f8ea5ec218/Lagavulin+16.jpg</image:loc>
      <image:title>The Share - In praise of the core range: Don’t overlook these wonder whiskies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/cd3d969e-8600-4b2c-b2bd-482d6ad0c870/Glenglassaugh+sandend.jpg</image:loc>
      <image:title>The Share - In praise of the core range: Don’t overlook these wonder whiskies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristianewestray.com/the-share/whisky-has-become-way-too-expensive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/956e38a4-9fb2-460e-aac5-41a11149b06f/Bottle+shelf+Jason+Goh+pixabay.jpg</image:loc>
      <image:title>The Share - Let’s just say it: whisky has become WAY too expensive&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Image: Jason Goh, Pixabay</image:caption>
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  </url>
  <url>
    <loc>https://www.kristianewestray.com/the-share/katy-perry-womans-world-whiskey-whisky</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/ba8c967d-c6e1-4e6b-a12f-b6e951b55596/Katy+Perry+Whiskey+for+women.jpg</image:loc>
      <image:title>The Share - On Katy Perry, Woman’s World, and THAT whiskey scene - Make it stand out</image:title>
      <image:caption>Image: Still from Katy Perry Woman’s World video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/b524249e-671a-4931-9043-5c6e128eb42d/Katy+Perry+not+liking+whiskey.jpg</image:loc>
      <image:title>The Share - On Katy Perry, Woman’s World, and THAT whiskey scene - Make it stand out</image:title>
      <image:caption>Not keen on whiskey. Image: Katy Perry Woman’s World video</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristianewestray.com/the-share/glenmorangie-latest-collab-is-an-invitation-to-look-around-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63b8348f8725d979b7db2c03/79ce5cec-78ed-42c2-a40e-9006c371da83/Glenmorangie+Azuma+Makoto.jpg</image:loc>
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